The Gold Book of Guerrilla Marketing is a useful tool for both advertising professionals and scholars.

• 

  The Gold Book of Guerrilla Marketing (Innova y Comunica Media, 2014) features 837 photographs and 292 pages in which the journalist and advertising executive Manuel Romero recounts 27 practical cases of guerrilla marketing and publicity, conceived and executed by the author himself over the past two decades. It describes through documentation and photographs how he bought part of the Berlin Wall; installed the first advertisements in Moscow’s Red Square and atop China’s Great Wall; or how he transported across Europe a Scud missile purchased in Russia to form part of a monument to Peace. He inscribed an advertising slogan on the back of a world champion swimmer; employed footage filmed in space to convert a cosmonaut into a TV star; and presented the King and Queen of Spain, on the occasion of their wedding, a stone from the same quarry where rock for decorating the interior of Madrid’s Almudena cathedral was mined. This is a fascinating, rigorous and lavish volume, very useful for learning how to implement guerrilla marketing campaigns in a practical way.

• 
  The book comes in a 3 x 31.2 x 3.6 centimeter case that simulates a 24-carat gold ingot, weighing 2.2 kilos. The volume features an ample compilation of examples of guerrilla marketing, as entertaining as it is surprising and useful for both advertising professionals and students. The publication is a luxury edition that is a feast for the eyes while offering the opportunity to ponder the historic figures that open each chapter, and which Manuel Romero matches with a specific guerrilla marketing campaign.

 

Back Last News