It contains 27 chapters, the first of which is devoted to the purchase of part of the Wall and its transformation into various public monuments.

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  The publication of the Gold Book of Guerrilla Marketing coincides with the 25th anniversary of the fall of the Berlin Wall, a historic event which Manuel Romero recounts in the book’s first chapter. The author, a journalist by profession, was probably one of the few Spaniards to cross from East to West Germany through the border crossing known as Checkpoint Charlie, at the intersection of Friedrichstraße andZimmerstraße, in the hours following the announcement by Gunter Schabowski, spokesman for the then teetering government of the German Democratic Republic. Just a few months later, Manuel Romero acquired eight segments of the Wall, weighing a total of 20,000 kilos, that served as promotion for the magazine Tribunal, for a monument to Freedom for the City of Madrid in the capital’s Parque de Berlín, and a tribute to Peace in the Zuasti service area of the Navarra Freeway near the border with the Basque Country.

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  The book describes both technically and photographically a further 26 unusual actions. Highlights include the installation of the first commercial billboard in Moscow’s Red Square, the transport of a Soviet missile across Europe, the placement of an advertising banner atop China’s Great Wall, a publicity slogan blazoned on the back of the swimmer and world champion of the butterfly Rafal Szukala, and the use in a TV ad of material filmed in space by the cosmonaut Sergei Avdeyev, holder of the record for most time spent aboard the orbital space station MIR.

 

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